Marketing: the devops comrades you didn't know you had

Abstract:

Theme - How to get the business involved in devops

Development teams and sale/marketing teams aren't always BFFs. Too often, there is a master-slave relationship: either marketing dictates what the product team builds based solely on what is "sellable" with little consideration to timelines or what non-customer-facing work needs to be done, or the product team does a bunch of random work with little consideration for creating a strong marketing "story". But it doesn't have to be this way.

In the DevOps spirit of cross-team collaboration, why not recruit sales and marketing as your newest allies in the fight against workplace silos?

This talk will cover practical and battle-tested ways to work together towards a higher-quality and more marketable piece of software. From semi-obvious things like information radiators, to deeper collaborations in roadmapping and release planning, there's a lot more you can do than just invite the sales team to your stand-ups.

Speaker:

Sarah Goff-Dupont, Bamboo Marketing Manager

Sarah has worked in software for 12 years as a test engineer, scrum master, and now as a marketer for developer tools. As a champion of all things agile and automated, she loves talking to developers about their triumphs and frustrations, then blending those insights with her own experience and sharing it. It’s all about making life easier for the nerds.